The 100% brand, a Californian company, had its humble beginnings back in the early 1980’s. Today the company still provides a strong connection to its customers with the latest products to inspire the new generation of racing enthusiasts.

They have always been associated with motocross, MTB and cycling and have continually strived to provide the ultimate in racing equipment.

Dirt bike goggles, riding gloves, mountain bike gear, BMX and DH helmets, and bike sunglasses are only some of the high-quality safety products that 100% are now known for world wide.