In 1976 Mitch Arai set his sights on becoming the No.1 helmet maker in the world. His goal was to design and produce the best helmets possible; not just to achieve volume sales, or high profits, but to produce helmets that offered the ultimate in protection.

Arai quickly gained a reputation for providing increased rider safety. They quickly dominated the Japanese market and then set their sights on the American market, where they approached riders on the world Moto-GP scene, to wear their products.

Today his company produces the No.1 helmet in the world bearing his company logo Arai.