With the love of motorcycling riding as its prime motivator, Bull-It Jeans went all out to make the riding experience as rewarding as possible by designing and marketing the most comfortable yet stylish jeans available on the market.

To ensure strength and durability in its jeans, Bull-It partnered with Covec Ltd., a company that focuses on the use of textiles made from a mix of synthetic and natural fibres.

Speedway and stunt riders, the Fire Department and Police bike teams now deal extensively with this product range.

Bull-It Jeans has a wide range of professional motor sport and senior management experience. It has also developed a wide range of suitable PPE product.