In 1954, Roy Richter founded Bell Helmets to meet the need for life-saving protection of racers in California. For over 60 years, his courageous spirit has been guiding Bell Helmets to successfully break through the limits of what is possible. He had a talent for anticipating what riders needed, and creating solutions to provide it to them. This deep-seated desire for innovation and constant improvement has always been a Bell Helmets trademark. Each Bell helmet pays homage to boundary breakers just like its founder. Designed to realise possibilities of a more comfortable and safe riding experience, Bell helmets are developed using state of the art technology and rigorous lab testing. All Bell helmets are grounded in purpose and substance. The company celebrates utility and produces high-performing helmets that are meant to be used instead of simply admired. Every element found in their helmets have been carefully designed to give every rider the opportunity to ride, drive and thrive with confidence and awesomeness.

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